World’s Biggest Online Record Label Spinnin’ Records Counting Down To 10 million YouTube Subscribers
It’s been quite the revolution Spinnin’ Records has caused. Not only did the Dutch label do groundbreaking work when it comes to promoting artists, also the way it used social media for this was a first in the music industry. Hence the success of the imprint’s YouTube channel, which crossed another milestone recently as it reached 9 million subscribers. Now it’s going for the magic mark of 10 million followers, letting the audience join the party with a specially prepared app.
Call them early adopters if you will, Spinnin’ Records has always been about changing the game. Still honoring its mantra ‘it all starts with good music‘, what the label does once it has the music is remarkable. It all comes down to promoting the artist with a well-oiled social media machine, using everything to maximum effect, whether it’s Twitter, Facebook, Instagram, Snapchat or any other new gimmick that’s about to reach the market.
Same goes for YouTube, perhaps the most exquisite tool to serve your music audience. Spinnin’ Records immediately saw the potential, setting up its own channel in 2007 to present its records with a full video layout. It caused the aforementioned revolution as this time it was the record label itself publishing videos and taking artist promotion into its own hands. “Our goal was to fill in the gap MTV had left and use our own video channel to promote new and exciting music videos“, says Spinnin’s head of marketing Meindert Kennis. “When it comes to YouTube I believe we succeeded in that goal and we’re really proud and happy with that!”
Indeed, after the Spinnin’ Records YouTube channel caught a wave in 2009, it never slowed down. Presenting videos by some of the most popular artists in the world like Tiësto, [emuze]Martin Garrix[/emuze], Dimitri Vegas & Like Mike, Oliver Heldens, Nicky Romero and Afrojack it quickly gathered subscribers by the tens of thousands. To give an impression, only the last three months the channel grossed an impressive 1 billion views.
Currently residing on the 28th spot in the overall list of most popular YouTube channels worldwide (#7 on the list of music channels), and with the list of followers still increasing, it looks like Spinnin’ Records is still on the top of its game. The magic mark of 10 million subscribers is in sight, only a matter of time now, or, in the eyes of Spinnin‘, a matter of more good music.
Building a buzz towards its 10th million subscriber, Spinnin’ Records has created an exclusive ‘road to 10 million’ app. Here, the audience can pinpoint the date the magic mark will be reached, giving winner(s) the chance to win prizes like tickets to the Spinnin’ Sessions party at Mystery Land. The countdown app can be found here: http://contest.spinninrecords.com/10million/